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Tuesday, December 11, 2012

It can’t be just me. I doubt that I’m the only consumer/TV watcher who hates their commercial. They must figure that that which makes their commercial stand out, by grating on my nerves, affects others differently so that it becomes memorable. And all the creator wants is for the sponsoring company to be remembered. I’m talking about the Discover Card commercial where the narrator does a sing-song rhyme for seven or fifteen lines and then on the last line goes off-meter by adding at least one extra syllable. The last line always states, “Five percent cash back”. To me it’s like a fingernail scratching down the old blackboard in school. It’s almost enough to make me cancel my credit card with them.

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