Commercials on TV

As a reasonably well-educated man who has lived and observed life for several decades, I am puzzled. What puzzles me is the thinking behind many of today's television commercials. The ones that annoy me the most are those that tell some alleged memorable or supposedly amusing story but that have little or no relation to the product they are selling. Even if I get or appreciate the vignette or story, what makes the creators of these commercials think I will transfer those warm and fuzzy feelings to their product? Or that I will even mentally connect the point of the commercial to their product,their company? "Ah yes, I just love that commercial about the dancing squirrels. But what are they selling?"